Social media has gone a long way since its humble beginnings decades ago. There used to be a time when its sole purpose was to connect people from all around the world—people from all walks of life and from different cultures and nationalities. Nowadays, it is filled with various features and opportunities to promote and advertise your very own business, enabling you to garner more followers and supporters for your venture.
With that being said, not many people know about the full extent of this feature—a specialty that offers businesses the chance to boost their sales in the long run. If you happen to be one of those hoping to get that well-needed expansion in your venture, look no further than the following tidbits about Facebook ads and conversions.
Facebook as an Effective Conversion Tool
You can “convert” your Facebook audience into paying customers by driving traffic towards your website or business page.
Usually, people would see their social media page as an opportunity and platform to promote their venture, and they’re not wrong. Of course, you can do the same; however, you can add a little advantage to your promotion by boosting your posts. Luckily, Facebook allows this via their “paid ads” option.
Knowing the Purpose of Your Facebook Conversion Strategy
Now, just because you are able to drive traffic via your website ads doesn’t mean that the strategy stops there. There is a reason why you are leading your Facebook audiences towards your website—and depending on that reason, you may either follow through with your target market interaction or simply let them sort out your products and services from your website. Either way, Facebook conversions would enable you to accomplish the following:
1) Building Your List of Contacts
If your business requires B2B interaction, the chances are that you may want to add more client contacts to your portfolio. Luckily, this can be done with the help of Facebook ads as well.
After getting wind of your business via the social media platform, your potential business partners may visit your site and message you with inquiries and possibly a proposition to proceed further with an opportunity.
2) Generating Leads
Leads are what you’d call website visitors who would later become your potential customers. They are called leads since you still have to convince them to avail of your products and services.
Think of them as a sort of window shoppers, going through the items without the intention of buying anything at all. You and your employees would be the salesperson who would try to convince them to buy your items by presenting them the features and advantages of the items themselves.
If you’d want to track the number of people being converted from your Facebook page towards your website, no worries, as the social media platform itself has a certain code that helps you track them all.
3) Immediate Sales of Your Products
Why stall the whole process if you can immediately send your conversions into sales? Nothing else would satisfy a business owner than to see that their target market is flocking in all at the same time, purchasing all of the products showcased on their website. Driving in traffic from the social media platform is one thing, but having them buy from you without hesitation is an amazing achievement in itself already.
Facebook ads are an effective way to drive traffic to your website. Aside from the fact that it would help increase your sales in the long run, it may also help with word-of-mouth marketing and brand retention—so long as you would never stop spreading your ads. Continue to work on them, track the progress of your marketing campaign, and watch your followers grow in no time.